What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: Duncan Toys
Duncan Toys is a Ohio, United States-based toys brand on shopify — approx 6.9M annual revenue, 11 employees. We scanned 7 public pages across Duncan Toys — shipping policies, product pages, help content, and checkout signals and identified 6 likely shipping issues (3 high-severity). Preliminary monthly savings range: $13.3k–$50.0k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes.
ShipXray Scorei
25/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$13.3k–$50.0k
Preliminary monthly opportunity
More precise after deeper audit
$50.0k$25.0k$0
Signals foundi
12/ 18
Public website signals detected
Connect data to unlock more signals
International shipping · Warehouse location
More connected data reveals more issues
Shipping issues detected (6)
Sorted by severity- High!
Storefront accepts international orders but your shipping policy only describes one zone.
We found multiple markets in your storefront setup but only one shipping zone documented in your policy. International buyers who check your shipping page see no information about their country — a common cause of checkout abandonment and WISMO (Where Is My Order?) support tickets.
Recommended fixDocument at least three zones in your shipping policy: domestic, expedited domestic, and international. List the carriers handling each zone, the estimated delivery window, and whether duties (DDP) are paid by you or the buyer. Shopify Markets makes the underlying setup easy; the policy page is the part shoppers actually read.
See exact steps for your store → - High!
Shipping carrier unknown
We could not identify which carrier this store ships with. Without a known carrier, our savings estimates fall back to conservative category medians and may understate opportunity.
Connect to unlockYour full carrier mix from connected ShipStation / Shopify / carrier API data. Per-carrier spend, volume, and savings opportunities ranked by ROI.
Authorize full audit → - High!
Your store has no written lost-package guarantee — buyers and support staff are both guessing.
Without a stated policy, every lost-package claim becomes a case-by-case judgement call. That slows resolution, inflates WISMO volume, and can erode buyer trust.
Connect to unlockLost-package policy template tailored to your carriers, AOV band, and category benchmarks. Includes copy-paste clauses for refunds, reships, claim windows, and customer-pays-shipping carve-outs.
Authorize full audit → - Medium!
Checkout is USD-only, but you accept orders from AU, CA, FR, DE, IT, NZ, GB.
International buyers paying in USD see a less familiar price and a higher card-network FX fee. Shopify Markets handles presentment currencies natively.
Recommended fixEnable Shopify Markets (free on Shopify Plus, available on Standard) for native presentment currencies. International buyers see local currency, you still settle in USD. Reduces card-network FX fees by 1–3%.
See exact steps for your store → - Medium!
Your return policy puts shipping cost on the buyer but offers no reason or alternative (store credit, exchange waiver).
Customer-paid return shipping is a reasonable small-brand policy, but without a one-line reason or an exchange-waives-fee option, it reads as an unfriendly default. Brands that pair customer-paid returns with a free-exchange carveout or a simple reason statement see measurably higher re-purchase rates.
Recommended fixAdd a one-line context to the return policy: "Returns shipping is buyer-paid to keep prices low — exchanges ship free." Brands that pair customer-paid returns with a free-exchange option see 8–15% higher re-purchase rates because the policy reads as fair, not unfriendly.
See exact steps for your store → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping policy, returns, privacy policy, terms of service · 7 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
11
Revenue
$6.9M
Founded
1929
HQ
Middlefield, Ohio
Catalog (products / variants)
50 / 300
Carrier
Not detected
Shipping stack
Shopify Plus
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Toys brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/20/2026, 10:00:16 PM