What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: Bella Luna Toys
Bella Luna Toys is a New York, United States-based toys brand on shopify — approx 12.4M annual revenue, 14 employees. We scanned 9 public pages across Bella Luna Toys — shipping policies, product pages, help content, and checkout signals and identified 2 likely shipping issues. Preliminary monthly savings range: $10.3k–$50.0k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes.
ShipXray Scorei
46/100
Estimated · from website crawl
Potential monthly savings on shippingi
$10.3k–$50.0k
Preliminary monthly opportunity
More precise after deeper audit
$50.0k$25.0k$0
Signals foundi
16/ 18
Public website signals detected
Connect data to unlock more signals
Shipping platform · Free shipping offered · Express shipping · Carrier mentions
More connected data reveals more issues
Shipping issues detected (2)
Sorted by severity- Medium!
Found 3 groups of near-duplicate policy URLs (trailing 's', hyphen, slash variants).
Duplicate policy URLs dilute internal link equity and confuse crawlers. Google may index multiple variants and split rank signals across them.
Recommended fix301-redirect duplicate variants (trailing slash, /s suffix, hyphen) to one canonical URL. Update sitemap.xml so only the canonical URL is submitted. Add rel="canonical" tags to each policy page pointing at the canonical.
See exact steps for your store → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping policy, shipping policy, shipping protection policies, maileg shipping · 9 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
14
Revenue
$12.4M
Founded
2002
HQ
Skaneateles, New York
Catalog (products / variants)
50 / 2,099
Carrier
Pirate Ship
Shipping stack
FedExShopifyUPS
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Toys brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/20/2026, 1:29:03 AM