What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: Milwaukee Pretzel Co.
Milwaukee Pretzel Co. is a Wisconsin, United States-based snacks brand on shopify — approx 2.3M annual revenue, 20 employees. We scanned 4 public pages across Milwaukee Pretzel Co. — shipping policies, product pages, help content, and checkout signals and identified 8 likely shipping issues (5 high-severity). Preliminary monthly savings range: $737–$5.3k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes.
ShipXray Scorei
23/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$737–$5.3k
Preliminary monthly opportunity
More precise after deeper audit
$5.3k$2.7k$0
Signals foundi
11/ 18
Public website signals detected
Connect data to unlock more signals
Express shipping · Carrier mentions · Warehouse location
More connected data reveals more issues
Shipping issues detected (8)
Sorted by severity- High!
Only 0% of products have a weight — carriers like UPS will apply dim-weight pricing.
Connecting a Shopify or ERP feed is the fastest way to backfill weights and reconcile invoices.
Recommended fix## Why it matters When a carrier can't verify actual weight at the label step, it bills the larger of (a) actual weight × rate, or (b) dimensional weight × rate. For light, bulky items (apparel, snacks, supplements) the dim-weight charge is often 25–40% higher than the true cost. ## How to fix it (Layer 2 — connected data required) This fix needs your store data connected so we can backfill weights at scale. 1. **Connect Shopify, WooCommerce, or your ERP** in ShipXray Settings. 2. We'll identify products missing weights and surface them in a worklist. 3. Bulk-import weights via CSV, or sync from your fulfillment software (ShipStation, ShipBob, etc.). 4. Re-rate a recent invoice through ShipXray's audit engine to confirm the savings. ## Quick win while you wait Even without a connection, you can: - Audit your last UPS or FedEx invoice for a "DIM" surcharge column - Pick the 20 highest-volume SKUs and weigh them on a kitchen scale - Update those 20 in your e-com platform — that alone often recovers 60% of the overcharge ## Expected savings $2–$5 per affected order. For a 1,000-orders/month brand with 50% dim-weight exposure, that's $1,000–$2,500/mo recovered.
See exact steps for your store → - High!
Shipping carrier unknown
We could not identify which carrier this store ships with. Without a known carrier, our savings estimates fall back to conservative category medians and may understate opportunity.
Connect to unlockYour full carrier mix from connected ShipStation / Shopify / carrier API data. Per-carrier spend, volume, and savings opportunities ranked by ROI.
Authorize full audit → - High!
Shipping is locked to a single carrier (UPS). No failover exists for outages or rate hikes.
When one carrier covers every lane, negotiation leverage is limited and an outage on that carrier stalls fulfillment.
Recommended fixInstall a TMS (Shippo, ShipStation, or EasyPost — all roughly 30 min on Shopify). Enables rate-shopping across carriers, automatic failover when one carrier has an outage, and bulk label generation.
See exact steps for your store → - High!
Your store has no written lost-package guarantee — buyers and support staff are both guessing.
Without a stated policy, every lost-package claim becomes a case-by-case judgement call. That slows resolution, inflates WISMO volume, and can erode buyer trust.
Connect to unlockLost-package policy template tailored to your carriers, AOV band, and category benchmarks. Includes copy-paste clauses for refunds, reships, claim windows, and customer-pays-shipping carve-outs.
Authorize full audit → - High!
Single-carrier setup (UPS) with 1 zone — no zone-1 failover.
Recommended fixAdd zone-based routing: USPS Ground Advantage for zones 1–4 (cheaper than UPS/FedEx ground), UPS or FedEx for zones 5–8 (more reliable on longer distances). Most TMS platforms support rule-based routing out of the box.
See exact steps for your store → - Medium!
No TMS detected. UPS is your only carrier. Every label is generated by hand from one portal — no rate comparison, no failover.
Adding a TMS (Shippo, ShipStation, EasyPost) takes 30 minutes and immediately enables: (1) rate comparison across multiple carriers per order, (2) automatic failover when one carrier has an outage or service disruption, (3) bulk label generation.
Recommended fixMove to API-based rate shopping via a TMS. Shippo, ShipStation, EasyPost, and Pirate Ship all expose multi-carrier rate quotes and pick the cheapest at label-print time. Saves 4–8% on label spend vs single-carrier portal pricing.
See exact steps for your store → - Medium!
Your return window is 3 days. Industry standard is 30. Most major DTC brands offer 60–90.
Short return windows correlate with higher cart abandonment on hesitant purchases (apparel, gifts). Most returns happen in the first 7 days regardless of policy length, so extending to 30 days has minimal real cost but a measurable conversion lift.
Recommended fixExtend the return window to 30 days minimum (60 days during the holiday season). Most returns happen in the first 7 days regardless, so the longer window costs nothing operationally but lifts cart-conversion 3–6% on category benchmarks.
See exact steps for your store → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping policy, shipping policy, refund policy, refund policy · 4 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
20
Revenue
$2.3M
Founded
2013
HQ
Milwaukee, Wisconsin
Carrier
Not detected
Shipping stack
ShopifyUPSWixWooCommerce
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Snacks brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/22/2026, 11:56:16 PM