What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: US Fitness Products
US Fitness Products is a North Carolina, United States-based sporting goods brand on shopify — approx 10M annual revenue, 32 employees. Preliminary monthly savings range: $410–$3.0k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes. We scanned 6 public pages across US Fitness Products — shipping policies, product pages, help content, and checkout signals and identified 6 likely shipping issues (2 high-severity).
ShipXray Scorei
3/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$410–$3.0k
Preliminary monthly opportunity
More precise after deeper audit
$3.0k$1.5k$0
Signals foundi
10/ 18
Public website signals detected
Connect data to unlock more signals
Warehouse location
More connected data reveals more issues
Shipping issues detected (6)
Sorted by severity- High!
Shipping carrier unknown
We could not identify which carrier this store ships with. Without a known carrier, our savings estimates fall back to conservative category medians and may understate opportunity.
Connect to unlockYour full carrier mix from connected ShipStation / Shopify / carrier API data. Per-carrier spend, volume, and savings opportunities ranked by ROI.
Authorize full audit → - High!
Your store has no written lost-package guarantee — buyers and support staff are both guessing.
Without a stated policy, every lost-package claim becomes a case-by-case judgement call. That slows resolution, inflates WISMO volume, and can erode buyer trust.
Connect to unlockLost-package policy template tailored to your carriers, AOV band, and category benchmarks. Includes copy-paste clauses for refunds, reships, claim windows, and customer-pays-shipping carve-outs.
Authorize full audit → - Medium!
Found 3 groups of near-duplicate policy URLs (trailing 's', hyphen, slash variants).
Duplicate policy URLs dilute internal link equity and confuse crawlers. Google may index multiple variants and split rank signals across them.
Recommended fix301-redirect duplicate variants (trailing slash, /s suffix, hyphen) to one canonical URL. Update sitemap.xml so only the canonical URL is submitted. Add rel="canonical" tags to each policy page pointing at the canonical.
See exact steps for your store → - Medium!
Your shipping policy doesn't state how long delivery takes. Buyers ask support instead.
Even a generic '5–10 business days' beats silence.
Recommended fixAdd a delivery promise to every PDP: "Order today, ships in 1 business day, arrives in 3–5 days." Pull the data from your TMS or carrier zone chart. Conversion lifts 5–12% on stores adding this.
See exact steps for your store → - Medium!
Your Shopify legal 'Shipping policy' body is empty. The link in checkout footer leads nowhere.
Buyers click the Shipping policy link from the checkout footer expecting to read your terms. A blank body signals an incomplete store — and Shop reviewers flag it during audits.
Recommended fixFill in Settings → Policies → Shipping policy in your Shopify admin (about 5 minutes). Paste the text from your storefront policy page so the checkout footer link resolves to actual content. Shop reviewers flag blank policies during audits, and buyers click the link expecting terms — a blank page reads as an incomplete store.
See exact steps for your store → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: fitness equipment delivery and installation, commercial gym equipment delivery installation, fitness equipment delivery and installation, commercial gym equipment delivery installation · 6 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
32
Revenue
$10M
Founded
1991
HQ
Raleigh, North Carolina
Catalog (products / variants)
50 / 1,920
Carrier
Not detected
Shipping stack
Shopify
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Sporting Goods brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/22/2026, 11:07:10 PM