What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: ROAD iD
ROAD iD is a Kentucky, United States-based sporting goods brand on shopify — approx 10M annual revenue, 33 employees. Preliminary monthly savings range: $25.0k–$50.0k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes. We scanned 3 public pages across ROAD iD — shipping policies, product pages, help content, and checkout signals and identified 6 likely shipping issues (2 high-severity).
ShipXray Scorei
13/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$25.0k–$50.0k
Preliminary monthly opportunity
More precise after deeper audit
$50.0k$25.0k$0
Signals foundi
14/ 18
Public website signals detected
Connect data to unlock more signals
Shipping platform · International shipping · Express shipping · Carrier mentions
More connected data reveals more issues
Shipping issues detected (6)
Sorted by severity- High!
Your store has no written lost-package guarantee — buyers and support staff are both guessing.
Without a stated policy, every lost-package claim becomes a case-by-case judgement call. That slows resolution, inflates WISMO volume, and can erode buyer trust.
Connect to unlockLost-package policy template tailored to your carriers, AOV band, and category benchmarks. Includes copy-paste clauses for refunds, reships, claim windows, and customer-pays-shipping carve-outs.
Authorize full audit → - High!
Your shipping policy does not name an international carrier — intl buyers can't verify how their order will arrive.
International orders need a named carrier (DHL eCom, USPS International, FedEx International, or regional post) so buyers understand customs handling and delivery windows. Silence drives pre-purchase abandonment on intl traffic.
Recommended fixList the carriers you use for each region in your shipping policy: USPS / DHL eCommerce for sub-$200 orders, FedEx International / UPS Worldwide for higher-value. Include estimated delivery windows by region.
See exact steps for your store → - Medium!
Checkout is USD-only, but you accept orders from INTL.
International buyers paying in USD see a less familiar price and a higher card-network FX fee. Shopify Markets handles presentment currencies natively.
Recommended fixEnable Shopify Markets (free on Shopify Plus, available on Standard) for native presentment currencies. International buyers see local currency, you still settle in USD. Reduces card-network FX fees by 1–3%.
See exact steps for your store → - Medium!
Your Shopify legal 'Shipping policy' body is empty. The link in checkout footer leads nowhere.
Buyers click the Shipping policy link from the checkout footer expecting to read your terms. A blank body signals an incomplete store — and Shop reviewers flag it during audits.
Recommended fixFill in Settings → Policies → Shipping policy in your Shopify admin (about 5 minutes). Paste the text from your storefront policy page so the checkout footer link resolves to actual content. Shop reviewers flag blank policies during audits, and buyers click the link expecting terms — a blank page reads as an incomplete store.
See exact steps for your store → - Low!
Category missing
We haven't classified this store into one of our 28 shipping categories yet. Classification improves the accuracy of peer comparisons and estimated rates.
- Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping information, shipping info page drawer popout, returns and exchanges · 3 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
33
Revenue
$10M
Founded
1999
HQ
Covington, Kentucky
Catalog (products / variants)
50 / 1,974
Carrier
UPS
Shipping stack
RechargeShopify PlusUPS
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Sporting Goods brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/22/2026, 3:12:31 AM