What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: PNW Components
PNW Components is a Washington, United States-based sporting goods brand on shopify — approx 4.9M annual revenue, 15 employees. Preliminary monthly savings range: $7.7k–$50.0k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes. We scanned 5 public pages across PNW Components — shipping policies, product pages, help content, and checkout signals and identified 8 likely shipping issues (2 high-severity).
ShipXray Scorei
39/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$7.7k–$50.0k
Preliminary monthly opportunity
More precise after deeper audit
$50.0k$25.0k$0
Signals foundi
14/ 18
Public website signals detected
Connect data to unlock more signals
Free shipping offered · International shipping · Express shipping · Carrier mentions
More connected data reveals more issues
Shipping issues detected (8)
Sorted by severity- High!
Shipping carrier unknown
We could not identify which carrier this store ships with. Without a known carrier, our savings estimates fall back to conservative category medians and may understate opportunity.
Connect to unlockYour full carrier mix from connected ShipStation / Shopify / carrier API data. Per-carrier spend, volume, and savings opportunities ranked by ROI.
Authorize full audit → - High!
Threshold USD 100 is 6× your median product price (USD 15.95). Almost no order qualifies — lever is wasted.
Industry benchmark: free-ship threshold should sit 1.5×–3× the median product price to nudge AOV without locking out the typical buyer. At 6× median, you've effectively turned off free shipping — but your policy still advertises it, which can be perceived as bait-and-switch.
Recommended fixSet the free-shipping threshold at 1.5–3× your median product price. Above 3× it stops nudging AOV; above 5× it reads as bait-and-switch. Update both the Shopify shipping zone and the policy page so they match.
See exact steps for your store → - Medium!
Found 2 groups of near-duplicate policy URLs (trailing 's', hyphen, slash variants).
Duplicate policy URLs dilute internal link equity and confuse crawlers. Google may index multiple variants and split rank signals across them.
Recommended fix301-redirect duplicate variants (trailing slash, /s suffix, hyphen) to one canonical URL. Update sitemap.xml so only the canonical URL is submitted. Add rel="canonical" tags to each policy page pointing at the canonical.
See exact steps for your store → - Medium!
Checkout is USD-only, but you accept orders from CA, EU, AU, NZ, INTL.
International buyers paying in USD see a less familiar price and a higher card-network FX fee. Shopify Markets handles presentment currencies natively.
Recommended fixEnable Shopify Markets (free on Shopify Plus, available on Standard) for native presentment currencies. International buyers see local currency, you still settle in USD. Reduces card-network FX fees by 1–3%.
See exact steps for your store → - Medium!
Your Shopify legal 'Shipping policy' body is empty. The link in checkout footer leads nowhere.
Buyers click the Shipping policy link from the checkout footer expecting to read your terms. A blank body signals an incomplete store — and Shop reviewers flag it during audits.
Recommended fixFill in Settings → Policies → Shipping policy in your Shopify admin (about 5 minutes). Paste the text from your storefront policy page so the checkout footer link resolves to actual content. Shop reviewers flag blank policies during audits, and buyers click the link expecting terms — a blank page reads as an incomplete store.
See exact steps for your store → - Low!
Category missing
We haven't classified this store into one of our 28 shipping categories yet. Classification improves the accuracy of peer comparisons and estimated rates.
- Low!
Installed retention apps (klaviyo, rebuy, yotpo) but no subscribe / loyalty / progress-bar surface is visible on the storefront.
The retention stack is paid for but idle from the buyer's perspective.
Connect to unlockAudit of which installed retention apps generate revenue vs. which sit idle. Per-app activation lift and attribution from your real checkout flow.
Authorize full audit → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping policy, shipping policy, holiday shipping guide, returns and exchanges · 5 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
15
Revenue
$4.9M
Founded
2015
HQ
Seattle, Washington
Catalog (products / variants)
50 / 568
Carrier
Not detected
Shipping stack
Shopify Plus
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Sporting Goods brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/22/2026, 3:16:46 AM