What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: HED Cycling Products
HED Cycling Products is a Minnesota, United States-based sporting goods brand on shopify — approx 10M annual revenue, 19 employees. We scanned 1 public pages across HED Cycling Products — shipping policies, product pages, help content, and checkout signals and identified 6 likely shipping issues (3 high-severity). Preliminary monthly savings range: $2.4k–$17.3k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes.
ShipXray Scorei
7/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$2.4k–$17.3k
Preliminary monthly opportunity
More precise after deeper audit
$17.3k$8.7k$0
Signals foundi
13/ 18
Public website signals detected
Connect data to unlock more signals
Free shipping offered · International shipping · Warehouse location
More connected data reveals more issues
Shipping issues detected (6)
Sorted by severity- High!
Storefront accepts international orders but your shipping policy only describes one zone.
We found multiple markets in your storefront setup but only one shipping zone documented in your policy. International buyers who check your shipping page see no information about their country — a common cause of checkout abandonment and WISMO (Where Is My Order?) support tickets.
Recommended fixDocument at least three zones in your shipping policy: domestic, expedited domestic, and international. List the carriers handling each zone, the estimated delivery window, and whether duties (DDP) are paid by you or the buyer. Shopify Markets makes the underlying setup easy; the policy page is the part shoppers actually read.
See exact steps for your store → - High!
Shipping carrier unknown
We could not identify which carrier this store ships with. Without a known carrier, our savings estimates fall back to conservative category medians and may understate opportunity.
Connect to unlockYour full carrier mix from connected ShipStation / Shopify / carrier API data. Per-carrier spend, volume, and savings opportunities ranked by ROI.
Authorize full audit → - High!
Your store has no written lost-package guarantee — buyers and support staff are both guessing.
Without a stated policy, every lost-package claim becomes a case-by-case judgement call. That slows resolution, inflates WISMO volume, and can erode buyer trust.
Connect to unlockLost-package policy template tailored to your carriers, AOV band, and category benchmarks. Includes copy-paste clauses for refunds, reships, claim windows, and customer-pays-shipping carve-outs.
Authorize full audit → - Medium!
Checkout is USD-only, but you accept orders from INTL.
International buyers paying in USD see a less familiar price and a higher card-network FX fee. Shopify Markets handles presentment currencies natively.
Recommended fixEnable Shopify Markets (free on Shopify Plus, available on Standard) for native presentment currencies. International buyers see local currency, you still settle in USD. Reduces card-network FX fees by 1–3%.
See exact steps for your store → - Medium!
Your return window is 7 days. Industry standard is 30. Most major DTC brands offer 60–90.
Short return windows correlate with higher cart abandonment on hesitant purchases (apparel, gifts). Most returns happen in the first 7 days regardless of policy length, so extending to 30 days has minimal real cost but a measurable conversion lift.
Recommended fixExtend the return window to 30 days minimum (60 days during the holiday season). Most returns happen in the first 7 days regardless, so the longer window costs nothing operationally but lifts cart-conversion 3–6% on category benchmarks.
See exact steps for your store → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping returns · 1 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
19
Revenue
$10M
Founded
1984
HQ
Roseville, Minnesota
Catalog (products / variants)
50 / 519
Carrier
Not detected
Shipping stack
Shopify
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Sporting Goods brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/23/2026, 12:00:33 AM