What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: Mackenzie Limited
Mackenzie Limited is a Maryland, United States-based gourmet brand on shopify — approx 4.5M annual revenue, 28 employees. Preliminary monthly savings range: $3.2k–$23.1k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes. We scanned 7 public pages across Mackenzie Limited — shipping policies, product pages, help content, and checkout signals and identified 4 likely shipping issues (2 high-severity).
ShipXray Scorei
16/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$3.2k–$23.1k
Preliminary monthly opportunity
More precise after deeper audit
$23.1k$11.6k$0
Signals foundi
13/ 18
Public website signals detected
Connect data to unlock more signals
Express shipping · Carrier mentions · Warehouse location
More connected data reveals more issues
Shipping issues detected (4)
Sorted by severity- High!
Shipping carrier unknown
We could not identify which carrier this store ships with. Without a known carrier, our savings estimates fall back to conservative category medians and may understate opportunity.
Connect to unlockYour full carrier mix from connected ShipStation / Shopify / carrier API data. Per-carrier spend, volume, and savings opportunities ranked by ROI.
Authorize full audit → - High!
Your store has no written lost-package guarantee — buyers and support staff are both guessing.
Without a stated policy, every lost-package claim becomes a case-by-case judgement call. That slows resolution, inflates WISMO volume, and can erode buyer trust.
Connect to unlockLost-package policy template tailored to your carriers, AOV band, and category benchmarks. Includes copy-paste clauses for refunds, reships, claim windows, and customer-pays-shipping carve-outs.
Authorize full audit → - Medium!
Found 3 groups of near-duplicate policy URLs (trailing 's', hyphen, slash variants).
Duplicate policy URLs dilute internal link equity and confuse crawlers. Google may index multiple variants and split rank signals across them.
Recommended fix301-redirect duplicate variants (trailing slash, /s suffix, hyphen) to one canonical URL. Update sitemap.xml so only the canonical URL is submitted. Add rel="canonical" tags to each policy page pointing at the canonical.
See exact steps for your store → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping and ordering, shipping and ordering, holiday shipping, faqs · 7 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
28
Revenue
$4.5M
Founded
1984
HQ
Owings Mills, Maryland
Catalog (products / variants)
50 / 881
Carrier
Not detected
Shipping stack
MagentoShopifyUPS
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Gourmet brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/22/2026, 11:58:22 PM