What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: Rockwell Time
We scanned 3 public pages across Rockwell Time — shipping policies, product pages, help content, and checkout signals and identified 6 likely shipping issues (3 high-severity). Rockwell Time is a Utah, United States-based eyewear brand on shopify — approx 3.4M annual revenue, 20 employees. Preliminary monthly savings range: $405–$2.9k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes.
ShipXray Scorei
30/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$405–$2.9k
Preliminary monthly opportunity
More precise after deeper audit
$2.9k$1.5k$0
Signals foundi
14/ 18
Public website signals detected
Connect data to unlock more signals
Shipping platform · International shipping · Carrier mentions · Warehouse location
More connected data reveals more issues
Shipping issues detected (6)
Sorted by severity- High!
Shipping is locked to a single carrier (USPS). No failover exists for outages or rate hikes.
When one carrier covers every lane, negotiation leverage is limited and an outage on that carrier stalls fulfillment.
Recommended fixInstall a TMS (Shippo, ShipStation, or EasyPost — all roughly 30 min on Shopify). Enables rate-shopping across carriers, automatic failover when one carrier has an outage, and bulk label generation.
See exact steps for your store → - High!
Single-carrier setup (USPS) with 0 zones — no zone-1 failover.
Recommended fixAdd zone-based routing: USPS Ground Advantage for zones 1–4 (cheaper than UPS/FedEx ground), UPS or FedEx for zones 5–8 (more reliable on longer distances). Most TMS platforms support rule-based routing out of the box.
See exact steps for your store → - High!
Your shipping policy does not name an international carrier — intl buyers can't verify how their order will arrive.
International orders need a named carrier (DHL eCom, USPS International, FedEx International, or regional post) so buyers understand customs handling and delivery windows. Silence drives pre-purchase abandonment on intl traffic.
Recommended fixList the carriers you use for each region in your shipping policy: USPS / DHL eCommerce for sub-$200 orders, FedEx International / UPS Worldwide for higher-value. Include estimated delivery windows by region.
See exact steps for your store → - Medium!
Checkout is USD-only, but you accept orders from INTL.
International buyers paying in USD see a less familiar price and a higher card-network FX fee. Shopify Markets handles presentment currencies natively.
Recommended fixEnable Shopify Markets (free on Shopify Plus, available on Standard) for native presentment currencies. International buyers see local currency, you still settle in USD. Reduces card-network FX fees by 1–3%.
See exact steps for your store → - Medium!
Your return policy puts shipping cost on the buyer but offers no reason or alternative (store credit, exchange waiver).
Customer-paid return shipping is a reasonable small-brand policy, but without a one-line reason or an exchange-waives-fee option, it reads as an unfriendly default. Brands that pair customer-paid returns with a free-exchange carveout or a simple reason statement see measurably higher re-purchase rates.
Recommended fixAdd a one-line context to the return policy: "Returns shipping is buyer-paid to keep prices low — exchanges ship free." Brands that pair customer-paid returns with a free-exchange option see 8–15% higher re-purchase rates because the policy reads as fair, not unfriendly.
See exact steps for your store → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping policy, refund policy, return policy · 3 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
20
Revenue
$3.4M
Founded
2007
HQ
Woods Cross, Utah
Catalog (products / variants)
50 / 1,725
Carrier
UPS
Shipping stack
ShopifyUPSWix
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Eyewear brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/25/2026, 6:22:16 PM