What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: Boppy
Boppy is a Colorado, United States-based baby brand on shopify — approx 12.6M annual revenue, 47 employees. We scanned 4 public pages across Boppy — shipping policies, product pages, help content, and checkout signals and identified 7 likely shipping issues (3 high-severity). Preliminary monthly savings range: $8.3k–$50.0k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes.
ShipXray Scorei
12/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$8.3k–$50.0k
Preliminary monthly opportunity
More precise after deeper audit
$50.0k$25.0k$0
Signals foundi
15/ 18
Public website signals detected
Connect data to unlock more signals
Shipping platform · Free shipping offered · Express shipping · Carrier mentions
More connected data reveals more issues
Shipping issues detected (7)
Sorted by severity- High!
Shipping is locked to a single carrier (FEDEX). No failover exists for outages or rate hikes.
When one carrier covers every lane, negotiation leverage is limited and an outage on that carrier stalls fulfillment.
Recommended fixInstall a TMS (Shippo, ShipStation, or EasyPost — all roughly 30 min on Shopify). Enables rate-shopping across carriers, automatic failover when one carrier has an outage, and bulk label generation.
See exact steps for your store → - High!
Your store has no written lost-package guarantee — buyers and support staff are both guessing.
Without a stated policy, every lost-package claim becomes a case-by-case judgement call. That slows resolution, inflates WISMO volume, and can erode buyer trust.
Connect to unlockLost-package policy template tailored to your carriers, AOV band, and category benchmarks. Includes copy-paste clauses for refunds, reships, claim windows, and customer-pays-shipping carve-outs.
Authorize full audit → - High!
Single-carrier setup (FEDEX) with 1 zone — no zone-1 failover.
Recommended fixAdd zone-based routing: USPS Ground Advantage for zones 1–4 (cheaper than UPS/FedEx ground), UPS or FedEx for zones 5–8 (more reliable on longer distances). Most TMS platforms support rule-based routing out of the box.
See exact steps for your store → - Medium!
Found 1 groups of near-duplicate policy URLs (trailing 's', hyphen, slash variants).
Duplicate policy URLs dilute internal link equity and confuse crawlers. Google may index multiple variants and split rank signals across them.
Recommended fix301-redirect duplicate variants (trailing slash, /s suffix, hyphen) to one canonical URL. Update sitemap.xml so only the canonical URL is submitted. Add rel="canonical" tags to each policy page pointing at the canonical.
See exact steps for your store → - Medium!
Your Shopify legal 'Shipping policy' body is empty. The link in checkout footer leads nowhere.
Buyers click the Shipping policy link from the checkout footer expecting to read your terms. A blank body signals an incomplete store — and Shop reviewers flag it during audits.
Recommended fixFill in Settings → Policies → Shipping policy in your Shopify admin (about 5 minutes). Paste the text from your storefront policy page so the checkout footer link resolves to actual content. Shop reviewers flag blank policies during audits, and buyers click the link expecting terms — a blank page reads as an incomplete store.
See exact steps for your store → - Low!
Installed retention apps (klaviyo, attentive) but no subscribe / loyalty / progress-bar surface is visible on the storefront.
The retention stack is paid for but idle from the buyer's perspective.
Connect to unlockAudit of which installed retention apps generate revenue vs. which sit idle. Per-app activation lift and attribution from your real checkout flow.
Authorize full audit → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping returns, shipping returns, head neck support refund form, boppy limited warranty · 4 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
47
Revenue
$12.6M
Founded
1989
HQ
Golden, Colorado
Catalog (products / variants)
39 / 105
Carrier
UPS
Shipping stack
Shopify PlusUPS
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Baby brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/20/2026, 1:44:29 AM