What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: Darn Tough
Darn Tough is a Vermont, United States-based activewear brand on shopify — approx 52.8M annual revenue, 520 employees. Preliminary monthly savings range: $25.0k–$50.0k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes. We scanned 10 public pages across Darn Tough — shipping policies, product pages, help content, and checkout signals and identified 4 likely shipping issues (3 high-severity).
ShipXray Scorei
14/100
Estimated · from website crawl
Needs attention
Potential monthly savings on shippingi
$25.0k–$50.0k
Preliminary monthly opportunity
More precise after deeper audit
$50.0k$25.0k$0
Signals foundi
14/ 18
Public website signals detected
Connect data to unlock more signals
Free shipping offered · Express shipping · Carrier mentions · Warehouse location
More connected data reveals more issues
Shipping issues detected (4)
Sorted by severity- High!
Shipping is locked to a single carrier (UPS). No failover exists for outages or rate hikes.
When one carrier covers every lane, negotiation leverage is limited and an outage on that carrier stalls fulfillment.
Recommended fixInstall a TMS (Shippo, ShipStation, or EasyPost — all roughly 30 min on Shopify). Enables rate-shopping across carriers, automatic failover when one carrier has an outage, and bulk label generation.
See exact steps for your store → - High!
Your store has no written lost-package guarantee — buyers and support staff are both guessing.
We scanned every page we captured and found no re-ship / replacement language. Without a stated policy, every lost-package claim becomes a case-by-case judgement call.
Connect to unlockLost-package policy template tailored to your carriers, AOV band, and category benchmarks. Includes copy-paste clauses for refunds, reships, claim windows, and customer-pays-shipping carve-outs.
Authorize full audit → - High!
Single-carrier setup (UPS) with 1 zone — no zone-1 failover.
Recommended fixAdd zone-based routing: USPS Ground Advantage for zones 1–4 (cheaper than UPS/FedEx ground), UPS or FedEx for zones 5–8 (more reliable on longer distances). Most TMS platforms support rule-based routing out of the box.
See exact steps for your store → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping returns, complimentary shipping on orders terms conditions, returns warranty, terms of service · 10 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
520
Revenue
$52.8M
Founded
1978
HQ
Northfield, Vermont
Catalog (products / variants)
50 / 2,233
Carrier
UPS
Shipping stack
Shopify PlusUPS
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Activewear brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 4/24/2026, 1:32:33 AM