What this free audit shows you
This profile is based only on public website evidence, so it highlights likely shipping gaps and early savings opportunities without requiring access to private store data.
Free website-crawl auditLayer 1
Shipping audit: Twelve South
Twelve South is a South Carolina, United States-based accessories brand on shopify — approx 6.5M annual revenue, 31 employees. We scanned 6 public pages across Twelve South — shipping policies, product pages, help content, and checkout signals and identified 5 likely shipping issues (2 high-severity). Preliminary monthly savings range: $5.4k–$39.0k. Connect Shopify, ShipStation, or carrier data for a deeper read-only audit with exact figures and personalized fixes.
ShipXray Scorei
47/100
Estimated · from website crawl
Potential monthly savings on shippingi
$5.4k–$39.0k
Preliminary monthly opportunity
More precise after deeper audit
$39.0k$19.5k$0
Signals foundi
16/ 18
Public website signals detected
Connect data to unlock more signals
Free shipping offered · International shipping · Express shipping · Carrier mentions
More connected data reveals more issues
Shipping issues detected (5)
Sorted by severity- High!
Shipping carrier unknown
We could not identify which carrier this store ships with. Without a known carrier, our savings estimates fall back to conservative category medians and may understate opportunity.
Connect to unlockYour full carrier mix from connected ShipStation / Shopify / carrier API data. Per-carrier spend, volume, and savings opportunities ranked by ROI.
Authorize full audit → - High!
Your store has no written lost-package guarantee — buyers and support staff are both guessing.
Without a stated policy, every lost-package claim becomes a case-by-case judgement call. That slows resolution, inflates WISMO volume, and can erode buyer trust.
Connect to unlockLost-package policy template tailored to your carriers, AOV band, and category benchmarks. Includes copy-paste clauses for refunds, reships, claim windows, and customer-pays-shipping carve-outs.
Authorize full audit → - Medium!
Found 2 groups of near-duplicate policy URLs (trailing 's', hyphen, slash variants).
Duplicate policy URLs dilute internal link equity and confuse crawlers. Google may index multiple variants and split rank signals across them.
Recommended fix301-redirect duplicate variants (trailing slash, /s suffix, hyphen) to one canonical URL. Update sitemap.xml so only the canonical URL is submitted. Add rel="canonical" tags to each policy page pointing at the canonical.
See exact steps for your store → - Medium!
Checkout is USD-only, but you accept orders from UK, INTL.
International buyers paying in USD see a less familiar price and a higher card-network FX fee. Shopify Markets handles presentment currencies natively.
Recommended fixEnable Shopify Markets (free on Shopify Plus, available on Standard) for native presentment currencies. International buyers see local currency, you still settle in USD. Reduces card-network FX fees by 1–3%.
See exact steps for your store → - Low!
No tracking app or branded tracking URL detected. Buyers jump to the carrier site after purchase.
Branded order-tracking lifts repeat-visit engagement and opens a low-friction upsell slot. AfterShip, Shop, Route, and Parcel Perform all take 10–15 minutes to install on Shopify.
Recommended fixInstall AfterShip, Shop, Route, or Parcel Perform on Shopify — all take 10–15 minutes. Customize the tracking page with your logo, a featured-product strip, and a referral CTA. Drives repeat-visit engagement.
See exact steps for your store →
Public evidence has limits — unlock the connected layer
A precise audit requires authorized, read-only access to your carrier accounts, Shopify, and ShipStation. Connection is opt-in, revocable, and never executes shipments or modifies your store. Evidence used in this flash audit: shipping policy, shipping policy, twelve south returns, twelve south returns · 6 public pages scanned.
- Read-only — we never touch shipments
- Revocable any time
- Your data stays private
Employees
31
Revenue
$6.5M
Founded
2009
HQ
Charleston, South Carolina
Catalog (products / variants)
48 / 138
Carrier
Not detected
Shipping stack
Shopify PlusUPS
Inferred · Apollo enrichmentEstimated · Layer 1 crawl
Why these issues matter
- Unknown carrier = savings estimate stays conservative
- No lost-package guarantee = more support friction
- Duplicate policy URLs = SEO or trust dilution
- No branded tracking = weaker post-purchase experience
What a deeper audit unlocks
ShipXray is a shipping intelligence and savings platform. Connect Shopify, ShipStation, or carriers to reveal actual costs, leakage, delivery performance, WISMO, tracking gaps, carrier mix, and more — backed by data, not guesses.
Competitive benchmark
Top Accessories brands by ShipXray Score
Unlock exact fixes & deeper savings
Connect Shopify, ShipStation, and carrier accounts (read-only) to turn public signals into exact fixes, precise monthly savings, and ongoing monitoring.
Read-onlyNever sharedRevocable
ShipXray audit · template v1 · analysis v4 · composed 5/22/2026, 8:12:43 PM